Preparing a business plan is a big and also a detailed process in all the points of view. Prior to starting making a plan, you need to decide what the purpose of the plan is so that you will end up with the right plan. For example, if you’re running a business and want to prepare a plan for existing business, then you need to evaluate the profit and areas on which you’re success once again to stop the non-profitable sector. However, if you’re going to start a new business, and then this is an opportunity for you to focus and understand about industry well.

No matter that you’re preparing a plan for the new or existing business, there are 5 characteristics that should you have in your business plan to ensure a good job.

5 characteristics of a good business plan:

You no need to worry about the plan that you have is good or bad, you must check for some characteristics. And, when your business plan meets those things, you have a good plan only. By using this way, you can able to determine whether your plan is good or bad. First of all, while preparing the plan for business, you need to include the following things.

  • Products you have to sell
  • What marketing strategies you have
  • Your goals to achieve in business
  • Your marketing niche
  • Your plan for the future business
  • Your company nature and as well as identity

The most important 5 characteristics of a good business plan are as follows:

Detailed business plan:

Your business should be in a detailed manner with products or service. For example, if you’re selling products, then you need to add the list of products along with scope and descriptions of the products too. In addition to that, it also includes how you will market those products to the targeted people.

Identified competitors:

You need to research and identify your competitors along with the products they sale and the procedure they following. Additionally, you also need to identify the range of products they produce to sale. From the competitor’s operation and products they produce, you can able to learn some tricks to apply to your business. At the same time, there are chances to learn some basics from your competitors, if you’re new to the business.

Formal format:

While preparing a plan, you need to write in a formal format and also in a formal style too. Once you have prepared a plan, and then you need to show it your business partner, banks, and financial firms too. So, your prepared plan should be easy to read and understandable format.


Your plan for business should be in the form of error-free. This is because your business plan should show how you’re in the business.

These are the 5 characteristics that you need to check on your prepared small or big business. So, make sure that you have included these things on your plan.